Instagram/video transcript: https://www.instagram.com/reel/DQmrmnkk129/

Uploader: Entrepreneurs On IG Posted: 20251103

Caption (from the post)

Top brands don’t compete on price; they compete on story. Their strength lies in creating meaning around what they sell.

Apple doesn’t just offer phones; it represents creativity and innovation. Nike doesn’t just sell shoes; it inspires perseverance. Louis Vuitton doesn’t just make bags; it conveys prestige and timeless style.

These brands charge more because their stories make people care. Every product, ad, and design choice reflects a clear message that connects with their audience.

Over time, this consistency builds trust and emotional attachment, which becomes more valuable than the product itself.

Media: A Diary Of a CEo

Transcript (verbatim machine transcription: faster-whisper `medium`, language `en`, unedited)

We want things to feel valuable, not just be valuable, right? I could tell you I’ve got a… I found a guy who makes cashmere jerseys and he uses the exact same cashmere as, you know, Lora Piano or whatever, some fancy… fancy aspirant, you know? But the problem is, it says, like, Dave’s cashmere shop, you know? I could tell you everything about where he sources the cashmere, how he makes it, that’s the same everything, and you’d be like, yeah, Dave’s cashmere shop? Because you’re not buying the cashmere, you’re buying the brand, you’re buying the story, you’re buying the association, that’s why brands have value, because it’s irrational, and humans are irrational, and that’s why companies invest in building brands, for the story.