Instagram/video transcript: https://www.instagram.com/reel/DLnVrZQSH0F/

Uploader: AI Freedom Posted: 20250702

Caption (from the post)

The most overlooked sales lesson: Your customers aren’t interested in your product, your brand, or even you, they care about what it can do for them.

Focus on the outcome, not the features. Sell the solution, not the specs.

Follow for more.

Media: Nordic Business Forum

Transcript (verbatim machine transcription: faster-whisper medium, language en, unedited)

This is worth a million dollars to you over the course of your career. This one piece of advice is people don’t care what your product is. They don’t care about you. They don’t care about your company. They don’t care about the background of your company and they don’t even care what the product is. People don’t care. The only thing they care about is what this product or service does for me. And what they want is they want a change in their life. They want an improvement in their life, a result, a benefit or highest of all is a transformation. Here’s the rule. 15% of buying behavior is determined by the past. 85% of buying behavior is determined by the anticipated future. What is going to happen as a result of me buying? Customers only buy improvement. The reason they buy is that they feel that the quality and quantity of the improvement will be greater than the cost.