Instagram/video transcript: https://www.instagram.com/reel/C3lchBGPTvX/

Uploader: Prism Posted: 20240220

Caption (from the post)

what’s your story?

Transcript (verbatim machine transcription: faster-whisper medium, language en, unedited)

So when we see a kid with a lemonade stand, it’s different than when we see a vending machine selling lemonade, even if it’s exactly the same product, because the story around it is what people are paying for. So when I meet small business people, all I ask them is not what’s their balance sheet, but what’s their story. Why should I pick you? Why do I care about what you’re doing? And if you start giving me all this inside baseball statistics about why you’re 2 percent better than some other competitor, I’m already glazed over, because that’s not part of the way I see the world.