Customer Experience

Customer experience is the perception that customers have of your brand based on their interactions with your products, services, and channels.

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Is customer experience under the subject of branding?

Customer experience and branding are related but distinct concepts.

Customer experience is the perception that customers have of your brand based on their interactions with your products, services, and channels.

Branding is the strategy that you use to create and communicate your brand value and identity to your target audience. Customer experience is one of the outcomes of branding, as it reflects how well you deliver on your brand promise and meet customer expectations5. Therefore, customer experience is not under the subject of branding, but rather a part of it.

Journal